At the beginning of September, the marketing department was busy purchasing products for the entire second half of the marketing plan.
The most important part of the promotion in the second half of the year is the time around Christmas and New Year.
The most important job in the promotion process is to make your products more conspicuous in the supermarket, many operators will use the festival display stand to achieve this goal.
Purchasing a festive display stand takes a long time to confirm the design, and then samples and verifies the quality of the cardboard display rack to ensure that the promotion effect is good. After confirming the sample, let the supplier mass production, then ship it back and distribute it to each sales channel.
These jobs will take a long time
Therefore, some experienced brand operators will contact the display rack suppliers in August to communicate the production of the festival display racks.
In this way, at the critical moment of the second half of the year, the marketing plan will be carried out in an orderly manner, and the sales will be better.
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